Genuine, a top digital strategy firm, is a division of global brand experience agency Jack Morton (part of Interpublic Group, a $9B+ US public company). The agency has created award-winning work for diverse consumer and B2B brands, including: Hood, Carbonite, and Baxter Healthcare, among many others.
The Challenge
In the months leading up to our partnership, Genuine was flourishing with new business wins leading to the need to hire top talent for a variety of key roles across the agency.
However, a dedicated Talent Acquisition team wasn’t in place and Genuine had limited prior success working with third-party recruiting firms
A talent partner with deep knowledge of the agency world that could hit the ground running was needed. Failure to manage growth meant clients could be lost and existing employees could burn out and leave for other opportunities.
The Solution
Our knowledge of the competitive agency landscape, combined with our network of talent in that community, enabled us to quickly build candidate pipelines for a variety of roles. We provided “white glove” service, managing all aspects of the hiring process, from sourcing and screening to interview scheduling and client debriefs to negotiation and offer extension.
The Results
The positive impact of our approach was seen immediately; hiring managers felt relief that their openings were getting the right level of attention and candidates were high-quality and well-matched to the position. The HR team was able to focus on other priorities knowing recruiting was in a good place.
We maintained an average time-to-fill of 45 days across a variety of roles, earned a Hiring Manager satisfaction rate of 90%, and delivered 19 highly-qualified hires over the span of 18 months at a cost savings of more than 28% compared to traditional contingent recruiting fees.
“Tim and his team ramped up quickly and were adept at understanding the ideal candidate profile for roles across several different departments. They did a great job building relationships with hiring managers and representing our culture.”
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