Acrisure is a global fintech and insurance leader. With 17,000 employees across 21 countries, it’s the 8th largest and #1 fastest growing insurance brokerage in the world. Acrisure recently earned the 2024 Pinnacle Award for digital innovation and industry recognition for growing revenue from $38 million to nearly $5 billion in the past decade.
The Challenge
Acrisure’s DTC team, Acrisure Innovation, had ambitious growth plans and was in the process of bringing some of their outsourced agency work back in house, particularly their email marketing function.
They needed a senior email marketing expert to own the channel and build out the in-house email team.
However, Acrisure Innovation’s talent team was in a period of transition and needed interim support while they onboarded and trained new hires. A dedicated talent partner with expertise in recruiting digital marketers was needed.
The Solution
Senior marketers with deep experience in the email channel proved to be in‐demand and few and far between in the Boston area.
Leveraging our in‐depth knowledge of the marketing discipline, we made sure to include lifecycle marketers and CRM specialists in our search, which yielded more qualified candidates. They needed a senior email marketing expert to own the channel and build out the in‐house email team.We combined this approach with multi-touch, multi-channel outreach with carefully crafted messaging. We filled the position just 6 weeks after our initial meeting with Acrisure’s hiring team.
The Results
Acrisure’s DTC team, Acrisure Innovation, had ambitious growth plans and was in the process of bringing some of their outsourced agency work back in house, particularly their email marketing function.
They needed a senior email marketing expert to own the channel and build out the in-house email team.
However, Acrisure Innovation’s talent team was in a period of transition and needed interim support while they onboarded and trained new hires. A dedicated talent partner with expertise in recruiting digital marketers was needed.
“We love our Director of Email! One year later and he’s still doing fantastic.”
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