Synapse SEM is a Boston-based digital marketing agency specializing in SEO, paid search, organic and paid social, and content marketing. They use data-driven strategies and proprietary tools to maximize client ROI and drive growth. Synapse partners with brands across a variety of industries, including: B2B technology, professional services, healthcare, and higher ed.
The Challenge
Having experienced 50% growth since 2020, Synapse’s 15-person team was continuing to expand. To keep up with new business demands, Synapse needed hands-on, data-driven digital marketing experts at the junior-mid level to help execute client campaigns.
However, because they still only needed a handful of hires each year, Synapse didn’t have an internal talent acquisition function and had a limited recruiting budget. Moreover, the inbound applicants they were receiving lacked the essential skills in paid and organic search.
The Solution
We quickly realized we were working with a smaller pool of candidates who had the right level of experience and were able to commute to the Boston area.
We employed a high-volume sourcing approach aimed at targeting all potentially relevant candidates, even those whose profiles did not explicitly include the required skills. We then conducted in-depth phone screens to weed out candidates who did not have paid and organic search skills and dove in deeper to assess those who did.
By casting a wider net, we were able to identify candidates who exceeded the team’s expectations, even if their Linkedin profiles may not have looked like a match at first glance.
The Results
Since partnering with Synapse, we have placed 4 expert digital marketers: A Paid Search Supervisor, an SEO Manager, and 2 Performance Marketing Analysts.
With a flat-fee model, Vetted helped Synapse save thousands of dollars in hiring costs compared to hiring an internal recruiter or engaging a strictly contingent search firm. Not to mention allowing the Synapse team to instead spend their time focusing on what they do best: building ROI-driven digital marketing campaigns for their clients.
“I’ve had the pleasure of working with Megan for over two years and she’s helped us hire several talented digital marketers for our agency. Megan’s deep industry knowledge, her understanding of our specific needs, and her ability to find the right fit quickly have been invaluable. Megan takes the time to thoroughly vet candidates and presents only those with the specific skillsets we need. If you’re looking to grow your team, I highly recommend Vetted.”
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